“His master’s voice” – The origins of the famous Jack Russell terrier, Nipper- iconic symbol of Albany NY

One of the most famous late 19th and early 20th-century advertising icons was, apparently, a Jack Russell terrier, the very same one who was a model for a painting called “His Master’s Voice.”

The image was the foundation of the logo for many gramophone and recording brands like HMV, EMI, RCA, Victor Talking Machine Company, and more. The curious dog which looks and listens to the gramophone goes by the name of Nipper.

Nipper (1884–1895) was born in Bristol, England, and was a mixed-breed Jack Russell Terrier. The playful dog’s tendency to bite the backs of visitors legs earned him the name.

The Jack Russell Terrier died from natural causes and was buried in Clarence Street, Kingston, near the Thames. His grave is in a small park full of magnolia trees.

When Nipper’s first master, scenery designer Mark Henry Barraud, died penniless in Bristol in 1887, Mark’s younger brothers, Francis and Phillip Barraud, took care of Nipper in Liverpool. The aspiring painter, Francis, sparked the hilarious idea of painting Nipper on canvas, depicting him absolutely confounded and wondering how the sounds could be coming out of the unusual object.

“It certainly was the happiest thought I ever had,” says Francis, commenting on how entertaining it was to watch Nipper stare and listen to the phonograph. The scene was, no doubt, inscribed in Barraud’s mind that even three years after Nipper’s death, he was determined to paint the little dog on canvas.

Barraud named the painting “Dog looking at and listening to a Phonograph,” and eventually he decided to rename it to “His Master’s Voice.” At one point, he tried his luck exhibiting it at the Royal Academy, but without success. “No one would know what the dog was doing,” complained many advertising companies and clients.

1910 Deutsche Grammophon logo on Swedish disc

Finally, on May 31st, 1899, luck smiled upon Barraud. When he went to borrow a brass horn to replace the black one on the painting from the Maiden Lane offices of The Gramophone Company, a manager of the company, Barry Owen, suggested replacing the phonograph with a Berliner disc gramophone, and then the company would buy the painting.

The painting would become a highly successful trademark of the Victor, HMV, and its many branch companies, as a registered trademark on July 10th, 1900.

For many years, the original oil painting was in Hayes, Middlesex, on a wall in the EMI boardroom.

The slogan “His Master’s Voice,” along with the painting, were sold to The Gramophone Company for 100 pounds; 50 pounds for the slogan, and 50 pounds for the painting itself.

“It is difficult to say how the idea came to me beyond the fact that it suddenly occurred to me that to have my dog listening to the phonograph, with an intelligent and rather puzzled expression, and call it ‘His Master’s Voice’ would make an excellent subject,” stated Barraud.

The painting’s first advertising debut was in January 1900, on the Gramophone Company’s advertising literature. However, “His Master’s Voice” did not feature on the Company’s British letter headings until 1907. The painting and title were finally registered as a trademark in 1910.

Oddly enough, there have been slight mishaps and revoking requests which led to the brand’s label as null and void. Emile Berliner, the highly successful inventor of the gramophone, asked permission of the slogan’s copyright from Barry Owen, the man who accepted Barraud’s request.

Emile Berliner (May 20, 1851 – August 3, 1929), German-born American inventor, best known for inventing the flat disc phonograph record and the Gramophone. He founded the United States Gramophone Company in 1894.

EMI paid the price of the careless legal handling and lost the trademark’s rights. Eighty years later, with the grand arrival of the CD, which forced the companies to start central manufacturing throughout the world, EMI Classics gained the position as the main “heir” to the “His Master’s Voice” slogan.

Today, the “His Master’s Voice” trademark is only used by EMI as a marketing brand for HMV Shops. Nevertheless, it is still recognized by many and remains in the Top 10 of “Famous Brands of the 20th Century”.

Nipper came to Albany perch at 991 Broadway in 1958 following renovations of a rundown reinforced concrete warehouse built in 1900 to house the American Gas Meter Co. The refurbished structure became the new home of RTA, an appliance distributor specializing in products by RCA. The sculpture was fabricated in Chicago, shipped by rail in five sections, assembled on the roof with the help of a ten-story crane, and attached to a metal frame.

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzGaryGold_Nipper01

 

Source: Brad Smithfield, April 27, 2017 Vintage News.com

Brad Smithfield
Featured image

S

Advertisements

Labor Day 2017 – the Faces of Albany Labor; We Built This City

If  you want to see more pics, take a deep dive in our Flickr site: AlbanyGroup Archive

 

29156182616_52a7b2b324_b3 labor 1 (2)9332559684_01de3c09f6_b jim burns

 

labor 2226715176783_e5a0741d5e_b 1954labor 26labor 36labor 11 united shoew repair 508 broadway

labor 40

labor 46labor 77

labor 195 state and jameslabor 1905

labor 1920 2

labor 1920

labor 1931labor 1950slabor 1957labor Building northen Boulavrd brisge 1896

labor albany hardarw and iron TU

1 labor 1934  labor Health lab yates st circ 1912

labor 25 untc jospeh smithlabor madison and lark

labor school 24labor street cleaninglabor TUlabor state college home ec

labor 4

labor paving chapel st 1897labor 22 cwntral supply amchlabor 5labor 7labor 12 1923 paul duerr's beauty parlorlabor 12 1923 gavit & co engravers, 36-38 beaver streetlabor 15labor 16 al cavalierilabor 18

labor 20 patsy'slabor 1963labor 26labor 88.jpglabor 29labor 1875

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz7zzzzzzzzzzzzzzzzzzz34235738653_7646484512_bzzzz

labor t.e. lansley express office, howard street 1899zzzzz9999.jpgzzz35407560474_668ebe3d0e_blabor 1901labor 1974labor 1890s

labor 22 cwntral supply amchlabor 1911labor 1920labor 1930slabor 1940s killipslabor 1950slabor 1970labor albany express newspaperlabor brady 1920labor cardinal near whithall 1930slabor NYCRR  1937.jpgLabor cocalabor policelanor Howe Library 1920s apllabor jobe draperies 1964 Lyon Buildinglabor dan's place  1999.jpglabor NYS teachers retirement system 1956Labor matthew Bender law books c 1900 511-513 Broadway albany nyLabor Kelly's pharmacy  1950s  N. alen and kent.jpglaborlabor lc smith maidlen lanelabor sicialino's market central  near northern earlu 1900s.jpglabor 9Labor albany high janitorial staff 1950s